Marketing. Strategy. Advisory.
Specializing in end-to-end go-to-market strategy design, product positioning, marketing plan development, and technology assessment to help you build the ultimate action plan for your business.
Hi, I’m Sandy
I help small businesses, B2B startups, and scale-ups build their growth engines.
My background is in B2B SaaS, with over 7 years spent at companies of all sizes from seed-stage startups to the fortune 500, I have built an expertise in helping define, build and execute winning go-to-market strategies.
A creative at heart, I was drawn to the world of SaaS through pure technical curiosity, which led to a career in product marketing and growth, at the intersection of strategy, creativity, data, and product
I’m passionate about taking what I’ve learned about software go-to-market over the years and applying those strategies to help professionals, small business owners, and solopreneurs build sustainable growth for their businesses.
How can I help.
-
Tell me about the current state of the business and I’ll walk you through an easy process to assess what is working, where you can improve, and opportunities you may be overlooking.
Target market analysis
Competitive landscape
SWOT analysis
-
Once we understand where you are today, we’ll talk about goals for the future. What are your revenue goals, sales goals, etc.
Go-to-market strategy workshop + planning
Marketing planning
Content marketing strategy development
Brand workshops
Business plans
-
Great! I have a strategy, now what? I can help devise an action plan to put your goals in motion.
Project timelines
Technology roadmap development
Project management tool implementation
Get in touch.
Whether you need advice or have a project you need help with today, either way let’s connect 👉